Explore the universal drama of war: why leaders and soldiers pick up arms to fight, the technologies that have determined outcomes, the tragedies and triumphs of history’s great battles.

History & Warfare

Reframing it as a defence of Germany's people and borders, Hitler uses propaganda to justify his warmongering.

Hitler's Propaganda Machine

Why We Fight

In January 1933, after a decade of propaganda, impassioned speeches, posters and campaigning, Hitler is declared Chancellor of Germany.

Power and Persuasion

Hitler saw propaganda emerge as a powerful tool of psychological warfare, one that he would use to build the Nazi movement.

Building the Brand

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The story of one of the most comprehensive, wide-reaching and successful marketing campaigns in modern history: the rise of Adolf Hitler.

S1 E1 | Building the Brand