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Host Jimmy Fallon and marketing expert Bozoma Saint John challenge 10 everyday people to create marketing campaigns for eight world-famous brands in the hopes of landing the accounts, seeing their ideas executed nationwide and winning $100,000.

On Brand With Jimmy Fallon

Oh Boy, Doughboy

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The Super Bowl Is the Holy Grail

Diners, Drive Ins and Housewives

Fashion Capital Takeover

NBC_NETSHOWS

Southwest Airlines enlists the On Brand Agency to help tout something extra that's arriving inflight; the stakes are sky-high as the winner will see their campaign brought to life as a commercial plane wrap; the losers are at risk of elimination.

Billboard in the Sky

The On Brand Agency opens its doors to its first client, Dunkin'; ten creatives pitch their ideas for a breakfast campaign for the chance to win the first account and see their campaign and merch designs launched in 10,000 Dunkin' stores.

10K Store Merch Drop

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S1 E4 | Diners, Drive Ins and Housewives