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Through the lens of influencers, podcasters and established media figures, this episode shows how Taylor Swift has redefined the balance of power between artist, audience, and press.

The Swift Effect

A New Era

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Celebrating the economic impact Taylor Swift's brand has on and off-stage; exploring how she has redefined business landscapes in music, fashion, sports, education and philanthropy, generating billions of dollars and influencing global markets.

S2 E1 | A New Era